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Those who are in the market for online dating services are a relatively specific group.
Looking at the total internet population, 11% of all American internet-using adults—about 16 million people—say they have gone to an online dating website or other site where they can meet people online. Our survey also finds that, at the moment, 7% of online adults, or about 10 million people, say they are currently seeking romantic partners.
Looking at the total population of internet users, 47% agree that online dating allows people to find a better match because the pool of potential mates is larger online.
Another 38% disagree, and 15% say they do not know.
A majority of online daters report good experiences with the sites.
Most online Americans who are single and looking for dates have used the internet to pursue their romantic interests and millions more Americans know people who have tried and succeeded at online dating.
In a new survey by the Pew Internet & American Life Project, there are two central findings that illustrate how important the internet has become for those seeking romance in 21 Century America: First, among the relatively small and active cohort of 10 million internet users who say they are currently single and looking for romantic partners, 74% say they have used the internet in one way or another to further their romantic interests.
Another 6% say they do not know whether or not online dating facilitates better connections.
The general online public is less certain, but generally supportive of the notion that online dating facilitates better pairing.
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In a separate question, 6% of online daters say that dating websites do an “excellent” job of protecting people’s personal information, while 32% say they do a “good” job.